Rocca – The Best Luxury Experience
The best jewels and watches.
Situated in the plush shopping districts of Italy, Switzerland and Albania, besides the international airports of Milano Malpensa, Milano Linate and Roma Fiumicino, Rocca Boutiques propose the best watches and jewels of the most prestigious international brands, meticulously selected to quench the thirsts of a discerning clientele.
Featured
Cartier - Watches & Wonders 2025
THE ART OF METAMORPHOSIS
Like a magician, at Watches & Wonders 2025, Cartier defies time and its manifestations, drawing upon its vast savoir-faire.
Like true alchemists, they enhance metal and stones into precious objects of desire. The art of metamorphosis lies at the heart of Cartier's pursuit to elevate watchmaking design in a constant quest for reinvention.
ZENITH CHRONOMASTER SPORT RAINBOW
BOUTIQUE EXCLUSIVE
Combining sports luxe with the artistry of high horology, the Zenith Chronomaster Sport Rainbow (Ref 45.3104.3600/21.M3100) celebrates nearly 160 years of watchmaking excellence. Featuring 10 baguette diamonds, 52 rainbow sapphires, and a sleek black lacquered dial, this white gold masterpiece dazzles with style and precision.
Equipped with the El Primero 3600 movement, 1/10th of a second display, and a 60-hour power reserve, it’s built to shine through any challenge.
Be the first to discover it exclusively at Rocca Rinascente in Milan until the 3rd of February
The Boutiques
Situated in the plush shopping districts of the major cities of Italy, Switzerland and Albania, besides the international airports of Milano Malpensa, Milano Linate and Roma Fiumicino, Rocca Boutiques propose the best watches and jewels of the most prestigious international brands, meticulously selected to quench the thirsts of a discerning clientele.
News and events


Events
Rocca and Cartier: the perfect fusion of art and beauty
The Cartier event celebrated the encounter between tradition and modernity, in the splendid setting of Villa Mozart, illuminated by the...


News
Damiani Group strenghtens Rocca's leadership with ten new boutiques
A new company under the Rocca label for the distribution of high-end jewelry and watches alongside “Damiano Parati”, a leading family-run...