Rolex 

New Watches

Rocca – The Best Luxury Experience

The best jewels and watches.
Situated in the plush shopping districts of Italy, Switzerland and Albania, besides the international airports of Milano Malpensa, Milano Linate and Roma Fiumicino, Rocca Boutiques propose the best watches and jewels of the most prestigious international brands, meticulously selected to quench the thirsts of a discerning clientele.

 

ZENITH

Watches

Damiani

Belle Époque

Cartier Watches & Wonders 2025Cartier Watches & Wonders 2025

Cartier - Watches & Wonders 2025

THE ART OF METAMORPHOSIS

Like a magician, at Watches & Wonders 2025, Cartier defies time and its manifestations, drawing upon its vast savoir-faire.

Like true alchemists, they enhance metal and stones into precious objects of desire. The art of metamorphosis lies at the heart of Cartier's pursuit to elevate watchmaking design in a constant quest for reinvention.

ZENITH CHRONOMASTER SPORT RAINBOW

BOUTIQUE EXCLUSIVE

Combining sports luxe with the artistry of high horology, the Zenith Chronomaster Sport Rainbow (Ref 45.3104.3600/21.M3100) celebrates nearly 160 years of watchmaking excellence. Featuring 10 baguette diamonds, 52 rainbow sapphires, and a sleek black lacquered dial, this white gold masterpiece dazzles with style and precision.

Equipped with the El Primero 3600 movement, 1/10th of a second display, and a 60-hour power reserve, it’s built to shine through any challenge.

Be the first to discover it exclusively at Rocca Rinascente in Milan until the 3rd of February

Zenith Chronomaster Sport RainbowZenith Chronomaster Sport Rainbow

The Boutiques

Situated in the plush shopping districts of the major cities of Italy, Switzerland and Albania, besides the international airports of Milano Malpensa, Milano Linate and Roma Fiumicino, Rocca Boutiques propose the best watches and jewels of the most prestigious international brands, meticulously selected to quench the thirsts of a discerning clientele.

Rolex and the arts

Vienna Philarmonic Orchestra

Scopri il servizio nella 

nostra Boutique di Milano

News and events

Rocca e CartierRocca e Cartier

Events

Rocca and Cartier: the perfect fusion of art and beauty

The Cartier event celebrated the encounter between tradition and modernity, in the splendid setting of Villa Mozart, illuminated by the...

Damiani Group and RoccaDamiani Group and Rocca

News

Damiani Group strenghtens Rocca's leadership with ten new boutiques

A new company under the Rocca label for the distribution of high-end jewelry and watches alongside “Damiano Parati”, a leading family-run...

Best Jeweller Award 2025Best Jeweller Award 2025

News

Rocca awarded with the Best Jeweller Award 2025

TWT's three-diamond seal is provided by the multimedia platform managed by Class Editori and Gentleman, which focuses on the best...

Free shipping

Free standard shipping on every order

Scalapay

Installment payments up to €5000 with no interest

Gift box

Receive your purchase in an elegant gift bag

Dedicated assistance

Rocca offers you exclusive services and guarantees

We are here to answer your questions and help you find the perfect product.

Phone +39 0131929873

Live the Rocca experience, find the Boutique near you